Too many
people are thinking of security instead of opportunity. They seem to be more
afraid of life than death.
Marissa
Myers, (whom I’ve always thought was nothing less than brilliant), wrote one of
the most compelling posts I’ve read in a long, long time. http://googleblog.blogspot.com/2008/09/future-of-search.html
I doubt many within the Search Traffic Optimization community
will catch the true significance of the post beyond what Google will or will
not penalize, but I hope I’m wrong.
Search
engine marketing and Google has had very little to do with SEO for a long time
now. In fact, I have argued repeatedly that it was NEVER about search or even
relevance. It's about traffic generation, (could be called eyeball fishing), and knowing what ad to show when and to who to give the best
chance to generate revenue.
But I’m the first to admit that I’m afflicted with a cynical nature and I’m fully
prepared for yet one more round of circular debates.
Be that as
it may, that eloquent statement from the divine MM, clearly sounds the first definitive
notes of taps for SEO as the illusion of an industry. At the same time, it
blasts the trumpets of opportunity for SEM like announcing the arrival of the Pharaoh,
but only for those that can see it and accept it.
Some will
read it and refuse to see it. Others will read it and see the incredible
opportunities lying just around the bend. Not for SEO, (which never really existed in the first place), but for an even greater demand for professional services built around navigating the complexities of search to the benefit of a client. Or to spam the crap out of the system. Maybe it's the same thing? I've never really understood the definitions.
Whichever
stance you choose to take, if you have an interest, (let alone a livelihood), involving
anything to do with search, you ignore this one at your own peril.
Peach Y’all
G
Boy,what
the hell is that in your ear?